Scorpio Books was referred to The New Black to try and improve their existing website. It was incredibly slow and bloated, and they were experiencing problems with the connection to their stock management system. They were also having frustrations with getting changes and updates made to their website. After many attempts to improve the site, it became clear the only solution was a complete website re-build.
We used their existing design (with some minor improvements along the way) and started with a fresh WordPress install. The main objectives for this project were to:
- Improve the performance of the website;
- Increase online sales.
The results speak for themselves. For the two months after the new website went live, they experienced:
- Increases of between 17-29% in online sales
- 261.5% increase in Organic Search impressions
- 58.3% increase in Organic Search clicks
- 26.5% increase in users
- Average page load speed improved by 63.2%
- Average server response time improved by 74.8%.
This website was built in WordPress using their previous design as the starting point, with WooCommerce for online sales, gift vouchers and wishlists.
“Working with The New Black has been a game-changer for both our customers’ online experience, and for our back-of-house team. The performance increase has been enormous, and relatively painless for us, resulting in increased sales immediately. Their responsive, creative, down-to-earth staff are all a pleasure to work with and provide excellent ongoing support. I highly recommend them.”
Bel Monypenny
Marketing Manager, Scorpio Books
