Tech Tips

In a nutshell... AEO (Answer Engine Optimisation) is the process of making your website easy for AI tools like ChatGPT, Gemini and Google's AI search to understand and reference. Unlike traditional SEO, which focuses on ranking in search results, AEO focuses on providing clear, trustworthy answers that AI can confidently…

OK time for a deep dive – the various approaches for handling Google ads setup and management fees. Percentage of ad spend, fixed management fee, conversion-basis, fixed setup costs, no set up cost but higher fees… There are many ways that ad managers structure their process for handling the set…

The short answer is YES! Email marketing is a low-cost, simple way of connecting with your customers that has been around for years, and is still a highly relevant digital marketing technique. It’s an excellent tool for getting your brand, product or service out to people who are already engaged…

If you’ve worked with an agency before, you may have heard them refer to a 301 redirect. If you nodded along like you knew what they were talking about, but secretly had no idea, then this is the article for you! So, what IS a 301 redirect? In a nutshell,…

Do you ever find yourself asking "Why aren't my ads converting?". Unfortunately, there is no one right answer! There are many factors that contribute to high converting ads. But the following are a few things you can check that might be having an impact on your ads' performance: 1. Are…

The landscape of online business is forever changing and evolving, and a website's visibility on search engines can make all the difference between meeting your business goals or being invisible to your customers. This is where Search Engine Optimisation (SEO) comes into play. It works together in harmony with web…

The world of digital marketing is forever evolving, so understanding the effectiveness of your efforts is essential. When it comes to Search Engine Optimization (SEO), success isn't just a matter of guesswork—it's about analysing and monitoring the data, and making use of the insights they provide. In this article, we'll…

The home page is usually the first page a user lands on when they come to a website and is often the place where users return to when they want to get a general idea of what your business offers. So, it is important that the home page is designed…

There are many factors that go into creating a successful website, but if we must break it down into the three main building blocks of a great site, they would be design, usability, and content. You need all three of these for a website to be successful. Here’s why:  Design:…

These days businesses have a lot of online accounts to keep track of – social media, website, web hosting and domain, EDM platforms, Google accounts, M365 accounts, and more. When someone leaves your business that manages these accounts, or has access to them, it is really important that every account…

Nothing puts your website visitors off more than pages that are slow to load. If your WordPress website loads quickly your users will have a better experience which leads to more sales and conversions for you, so investing some time into increasing the performance of your WordPress website is time…

Imagery can make up a large component of a website, so having optimised images is good not only for SEO, but also for the users’ experience. Here are four key things that should be considered when managing the images on your website, to help improve SEO and also your users’…

WordPress began primarily as a blogging tool, but has developed into one of the most flexible and customisable CMS solutions available today.

An overview of what you need to know about GA4 - the new generation of Google Analytics.

Digital assets to consider when a business changes hands.