The On Pointe Studio website involved a redesign of their existing website, using a WordPress template-based approach to keep the cost down. Their previous website was expensive, and they could not edit it themselves.
On Pointe Studio needed a new website to showcase their studio, classes and consultation services. The new website needed to fulfil the following:
- Allow the business to make updates to the website themselves
- Reduce the monthly cost of ownership
- Maintain current SEO
- Encourage new signups
- Cement relationships with existing members by making it easy to find and book classes online.
It also need to assist their customers to do the following:
- Easily get information about the studio and types of classes on offer
- Book a class or consultation online
- Review memberships and pricing
- Sign up online as a new member
- Contact the studio easily if they have any questions.
