We've been working with Miranda and her lovely team for 8+ years, and it was time for a website refresh. The updated website reflects Ico Traders' gorgeous brand colours and showcases the amazing wire furniture that they're famous for. We re-organised the product pages to make it easier to purchase and updated the cart & checkout experience to make the whole purchasing process as seamless as possible.

The inclusion of reviews on the home page helps build trust and adding in some words from Miranda helps connect the audience to the designer behind the brand. Because when it comes to small business, people buy from people so it's important to try and make that personal connection.

Take a look at your own website - is there anything in there that helps your clients or customers get to know you a little?